Legally Lady is a platform for women in the legal field, and the project aimed to create a website that was both aesthetically appealing and functionally robust. The challenge was to deliver a comprehensive solution within a month—a tight timeline considering the focus on integrating multiple features with a cohesive design. The site required unique subpages, including an event calendar and a digital magazine, all fitting seamlessly into a unified structure.

One of the project’s highlights was the design itself. The combination of pink and white as base colors, complemented by accents of black and red, resulted in a sophisticated visual experience tailored to attract female professionals. These colors created a striking contrast to the old, gray design, which lacked any emotional connection or appeal, especially for the target audience. The new palette brought the platform to life, exuding energy and professionalism.

The final result is a dynamic, representative platform that encapsulates Legally Lady’s mission and purpose. Despite the tight timeframe, and many design restrictions from the company, the website has become a core part of their brand, offering inspiration and ease of use to its audience.

Click the image to browse the first page, or visit legallylady.se to explore more.

Project Overview

• Client: Blendow Group.

• Type of Website: Professional networking platform for female legal professionals.

• Project Duration: Approximately 1 month (with a client requirement to meet this timeframe).

• Requirements: Adherence to specific fonts, colors, images, and style guidelines as specified by the corporation.

• Creative Freedom: Allowed within the specified brand guidelines.

Key Portfolio Highlights

• Graphic Design Development: Created a cohesive visual identity that seamlessly integrates with the logo, ensuring consistency across all design elements of the platform.

• Brand Consistency: Ensured uniformity in design elements aligned with client specifications.

• Responsive Design and Visual Identity: Adapted designs for seamless user experience and cohesive brand aesthetics across devices.

• Event Calendar Integration: Implemented a dynamic calendar for upcoming events.

• Membership: Developed features for member registration.

• Magazine: Developed a dedicated page for articles, integrating a structured layout for easy navigation and readability, ensuring it aligns with the overall design and functionality of the platform.

This project demonstrates the ability to deliver a comprehensive, user-friendly platform that aligns with Blendow Group’s vision and brand identity within a tight timeframe.